Amazon's success can be summed up in a single quote from Jeff Bezos:

"The most important thing is to obsessively focus on the customer."

Profit follows problems. If you solve your customers problems, they will pay you.

But you can't obsessively focus on the customer if you don't understand them.

To understand them, you need to meet them where they are and observe. Lucky for you, you've stumbled across the world's only consulting detective focused on consumer and market behavior. 

The secret is, data doesn't solve problems—these are merely clues. Converting data to insights also doesn't solve problems—these are small "a-ha" moments that are part of a bigger picture. What solves problems is putting the insights into the larger picture and offering advice, counsel, or a path forward.

Let me put this in context. When you go to the doctor, do you want just the lab results, i.e. your pH is 7.45 (data)? Do you want your doctor to tell you that your blood is alkaline (insight)? Or do you want your doctor to tell you what is wrong and offer the treatment plan for you?

I am looking for the doctor's expertise. Insights are no different.

The reality is, most people charged with making decisions need this counsel, i.e. they aren't specialists in data collection, analysis, synthesis, and sense-making in context. Market research, customer analytics, and UX research are specialized skills—just like being a doctor or detective.

As the Sherlock Holmes of consumer and market behavior, I can help you connect-the-dots to solve the following "crimes" (and yes, having these in business is criminal):

• The crime of slow growth (and sluggish revenue).
• The crime of low satisfaction (and loyalty).
• The crime of poor product-market fit.

Stop spending MILLIONS of dollars on Big Data solutions, focus groups, "customer development" interviews, and other "insights" solutions that simply don't deliver.

These things deliver data; they don't deliver answers.

Now that you've found the only consulting detective focused on consumer and market behavior, let me tell you how I can help:

• I come and speak at your event or to your team or organization (virtually during COVID) on how to pull together insights functions to better solve business problems; like this keynote speech I gave at the "X Event" for the Insights Association;
• I consult or workshop with you and your team on building a unified research strategy—either on a specific research project or targeted to a larger organizational strategy. 

Either way, I help insights teams master the art and science of observation and investigation with all the tools available—CX, UX, and MRX—so that they are equipped to help their business units make more informed, and therefore less risky, business decisions. I do this through a holistic lens—asking and answering questions, examining evidence, and "making a business case" for a specific course of action.

With my methods, businesses have closed more sales, found product-market fit, found and fixed the source of customer churn, and increased the effectiveness of marketing campaigns—all without complicated Big Data solutions, expensive SaaS subscriptions, or lengthy “test and pivot” methods that are no better than shooting in the dark.

Good customer and market data has unlimited value and offers your business limitless potential.

However, having the data is only the first step. What you do with it is what matters.

My name is Dr. Ari Zelmanow.

I am a modern-day, consumer-focused Sherlock Holmes which makes me uniquely qualified to separate the "signals" from the "noise" through my combination of:

🎓 I hold a doctorate in cognitive psychology so you get the benefit of knowing that my recommendations are grounded in the academic research of what motivates people. 

🌎 I have REAL WORLD practical experience; I have built and led analytics, research, and insights organizations at Twitter and Pansonic. I have also helped other global companies find and make sense of business, customer, market, and technical data. 

🚓 As a (retired) metropolitan police officer and detective, I have investigated complex scenarios in the “real-world."

🧠 I am an APA recognized consumer psychologist with expertise in human learning and Naturalistic Decision-Making and hold the prestigious Insights Professional Certification at the Master level.